Just to add to "movin-on"'s comments,
The shore power may go into a Power Conditioning Unit BEFORE it goes to the transfer switch so don't be confused.
Your wiring diagrams for the transfer switch can be found here:
http://www.winnebagoind.com/diagram/...ire_142005.pdf
Find the cable coming from the shore power. Measure the voltage (using a voltmeter set to AC volts) between the white wire and the red. You should see 120 volts (or something close to that) when the shore power is plugged in. Then measure between the white wire and the black wire. Again, you should see 120 volts. OK, so now you have determined that the shore power input is OK (of course you already know this.) Now look at the transfer switch and find the cable that goes to the breaker panel. Measure the voltage between the white wire and the red and the white wire and the black as you did before. Both should read around 120 volts.
Now, disconnect the shore power and start the generator. Look for the cable coming from the Gen set.
Same process as before. Measure between the white wire and red and the white wire and black on the gen set cable. If you see the 120 volts on each leg then the power coming from the gen set is OK. Measure the cable going to the breaker panel again (white and red wires and white and black wires). If you do not see any voltage then something is wrong with your transfer switch.
Good luck and
BE CAREFUL!