They've updated the website to only six months out of date. It's a good thing the '07 brochure is finally available online, since the '08's have been available for many months. The differences between the SE, the Apex and the base model are so blurred as to beg why do they bother. Did they even mention the Apex? No.
I received a "cobbled-together" brochure at the California RV Show in Pomona, but it is not '08 specific and definitely not complete. It too, is confusing about trim levels.
One complaint about the show. They only had two '08's (shorties), no Apex's (still custom only?) and would not allow tours of the 40 footer. It apparently sold within moments of the show's opening (yea right!). Since many fulltimers like the 40's and it best shows all the possibilities, I'd have to say they were shooting themselves in the foot. However, since McMahon's showed the coaches it's obvious they run their shows like they run their parts shop and repair shop.
On the upside, I met Pancho (David) from the factory. Even though he's new to the national sales team (January), he went out of the way to answer questions and to direct me to people (with phone numbers) at the home office to answer other questions. Though he didn't know all the detailed features of the coaches, he made sure to find the answers. Kudos.
Overall I guess I was very disappointed in the presentation. I fell in love with Alpines at the same show five, four and three years ago. They always had plenty of coaches, a chassis and several factory reps. Now they just show up as an also ran. The coaches were all dirty (second day of the show) inside and out, many of the great options available were not on the coaches and the whole appearance was very unorganized. Too bad. The California show is the largest manufacturer's show in the country. I'm sure a better showing could have sold more coaches and easily paid for the factory to show a little more interest.
And in spite of it all... Nothing drives like an Alpine!
2003 Alpine 40FDTS (400HP)
Long Beach, CA