Remove the gas cap and listen. Have someone turn the IGN to ON. The pump should run for 2 or 3 seconds. Its not very loud so listen carefully.
Check the switch that iamcaper mentioned. Its mounted almost directly above the gas pedal.
In the fuse panel above the radiator. It should be a fuse #21, a 20 amp fuse. If you look at the photo on my web site, it will be the right side 20 amp fuse just below the yellow alligator clips.
If you're comfortable with electrical, I'd remove the fuel pump relay and jumper across the connectors to see if the pump runs.. You can also swap relays to see if its a bad relay.
I changed the fuel pump on my 1999 F53 last spring. Here is an article with a lot of photos:
F53 Replace Fuel Pump – 1999 Southwind 35S
NOTE - Theres a lot of other F53 stuff on my site that you may also be interested in.
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