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Old 01-22-2016, 05:56 PM   #1
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Winnebago & Country Coach

Last week I had the opportunity to attend the Tampa RV show. While looking at the Winnebago line-up,I met Ryan Roske, the product manager for Winnebago & Country Coach diesel pushers. We had a lengthy conversation about what I felt the future line-up of Country Coaches should look like. In short, I told him they could not simply be re-branded Winnebagos. I made Ryan aware of this forum and the CC owners forum on Yahoo where he may communicate with CC owners that are more knowledgeable, experienced--and probably more articulate than myself. Since the show, Ryan has e-mailed me and asked that I share the following:

"Hello my name is Ryan Roske and I am the Product Manager of the diesel pusher line-up at Winnebago & Country Coach. I have worked for Winnebago for 19 years and am very excited to be part of the team to revive the Country Coach brand. I know that CC owners are very passionate about Country Coach so I'd value your opinion as to what you think makes Country Coach what it is. What is in the DNA of this iconic brand? Please be as specific as possible. I'd like your input on preferred specifications, floorplan ideas, features you'd like to see in the Country Coach products and what you feel can be improved on. Please submit your ideas to ccforum@winnebagoind.com. I am in the information gathering phase so I will respond that I received your e-mail and will follow up if I have any questions. Thank you! I look forward to hearing from you."

I think Ryan's attitude and willingness to learn is encouraging for those of us who would like to see the Country Coach brand revived. I would hope that Ryan would share the results of his "information gathering" with us and keep us apprised of Winnebago's plans as they develop.

Fred Compton
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Old 01-22-2016, 07:10 PM   #2
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Quality over flash, I get into most rvs and the newer ones at first glance they look pretty good but they are cheaply made and don't hold up due poor materials. Country Coaches biggest plus is quality that lasts and attention to detail.
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Old 01-22-2016, 08:12 PM   #3
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I have a hard time envisioning a quality CC built by Winnebago. That said, I sincerely hope they prove me wrong. Only time will tell.
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Old 01-22-2016, 09:43 PM   #4
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I have a hard time envisioning a quality CC built by Winnebago. That said, I sincerely hope they prove me wrong. Only time will tell.
I agree!!
CC would use " plywood whereas others use 1/8".
But CC could also have used some lessons in finding more storage space behind panels. In one cabinet there would be room to store several weeks worth of clothing but it's hidden behind a " thick panel with nothing on it but the AquaHot controls that could have been mounted in another cabinet with other controls.
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Old 01-22-2016, 09:50 PM   #5
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I have a hard time envisioning a quality CC built by Winnebago. That said, I sincerely hope they prove me wrong. Only time will tell.
Why? Winnebago built to a price point and customer base, having CC will allow them to build up to a price point they couldn't have before. Where people would balk at paying close to seven figures for a Winnebago, I'd imagine they wouldn't have any issue spending it on a CC, assuming build quality remained. Jayco managed to succeed with Entegra.
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Old 01-22-2016, 10:07 PM   #6
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Jayco managed to succeed with Entegra.
Well, there sure are a lot of Entegra owners that are using the warranty to it's fullest!
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Old 01-23-2016, 12:03 PM   #7
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Thanks for sharing your experience, and email. And I too see this as positive.

I'll put my opinions together, and post my thoughts to the linked forum in the next few weeks.

Best,
Smitty
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Old 01-23-2016, 02:27 PM   #8
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I guess that link provided is email only.

There is no CC forum on the Winnebago web site.

If you share your ideas, you will not see other folks ideas, as you might think on a forum.
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Old 01-23-2016, 03:06 PM   #9
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If he's truly in "information gathering mode", the first place he needs to go is to sit down with Ron Lee and the folks still left in Junction City. That is where a huge chunk of CC "DNA" is, and since Ron was in the process of introducing an all-new CC when he sold his operations to Winnebago, it should be pretty easy to look at what has been done so far to understand CC philosophy on design, build quality, serviceability, and general layout and construction techniques.

Once that's understood, THEN Ryan can compile what the faithful want in their next CC (floor plans, features, etc) and come up with some product ideas that are built first and foremost on CC values and principals. Doing it any other way is putting the cart before the horse.....
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Old 01-23-2016, 06:01 PM   #10
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In the first post, Ryan Roske is quoted as wanting to revive the Country Coach brand.

Is Winnebago trying to revive the Country Coach brand, or actually trying to revive the Country Coach product?

Those are two totally different things.

Jim
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Old 01-23-2016, 06:05 PM   #11
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Originally Posted by Papa_Jim View Post
In the first post, Ryan Roske is quoted as wanting to revive the Country Coach brand.

Is Winnebago trying to revive the Country Coach brand, or actually trying to revive the Country Coach product?

Those are two totally different things.

Jim
Jim , can you explain this?
The product is their brand
And it is like no other!
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Old 01-23-2016, 07:50 PM   #12
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Jim , can you explain this?
The product is their brand
And it is like no other!
OK. I'll try.

We went through all this a few years ago with Monaco. To be fair, Navistar did purchase Monaco and honestly did try to continue the Monaco product, but just couldn't do it. Finally, the Monaco brand was purchased by the people that make Fleetwood and American Coach.

Immediately upon purchase, all Monaco product was destroyed. All Roadmaster chassis manufacturing and product was terminated and destroyed.

Today, Monaco product no longer exists. Other product is simply occasionally labeled with the Monaco brand.

I am afraid that if the same thing happens with Country Coach, no Country Coach product will remain. Other product will simply on occasion be labeled with the Country Coach brand.

Jim
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Old 01-23-2016, 08:03 PM   #13
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Quote:
Originally Posted by palehorse89 View Post
Jim , can you explain this?
The product is their brand
And it is like no other!
Quote:
Originally Posted by Papa_Jim View Post
OK. I'll try.

Jim
I think I get what you're saying Jim. Winnebago can go one of two ways:

1) Figure out what people liked about CC coaches, then use Winnebago design methods, manufacturing methods, materials, etc. to build a coach that in essence is a Winnebago with CC-like features, then stick a big "Country Coach" name on it. This would be reviving the "brand".

2) Learn all about Country Coach from the folks who designed and built them, including how they're built, what materials were used, how they were used, etc., then figure out what floorplans people would like to see and use CC materials and techniques to build a coach that is in essence a CC, just possibly with different features and floorplans. This would be reviving the "product".

Personally I would love to see them do #2, but I fear they are going to do #1.....
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Old 01-23-2016, 08:28 PM   #14
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Originally Posted by FlyFishinRVr View Post
I think I get what you're saying Jim. Winnebago can go one of two ways:

1) Figure out what people liked about CC coaches, then use Winnebago design methods, manufacturing methods, materials, etc. to build a coach that in essence is a Winnebago with CC-like features, then stick a big "Country Coach" name on it. This would be reviving the "brand".

2) Learn all about Country Coach from the folks who designed and built them, including how they're built, what materials were used, how they were used, etc., then figure out what floorplans people would like to see and use CC materials and techniques to build a coach that is in essence a CC, just possibly with different features and floorplans. This would be reviving the "product".

Personally I would love to see them do #2, but I fear they are going to do #1.....
Yes. That's exactly what I was trying to say.

#1 is what happened to Monaco. I hope #2 is what will happen to Country Coach.

Jim
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