Interesting news Aricle on Damon Web Site

[Redapple]

According to Damon, their sales are up, even in the economic downturn...

See Article here...

http://www.damonrv.com/news/449/

Bil

[Jim Stewart]

Quote:

Originally Posted by Redapple According to Damon, their sales are up, even in the economic downturn... See Article here... http://www.damonrv.com/news/449/ Bil

There market share is up, not their volume. It would make sense that everyone still standing would have a greater market share, there are fewer manufacturers to divide the total that was sold.

Marketing is a wonderful thing!

[John-D]

Quote:

Originally Posted by Redapple According to Damon, their sales are up, even in the economic downturn... See Article here... http://www.damonrv.com/news/449/ Bil

This I can believe, and here is why.. IN the other forums I'm in there is almost a litany of RV companies filing chapter this or that bankruptcy, Fleetwood just went chap 11 for example. Some have gone the 13 route, Shuttered their door and folks are truly worried about things like "What happens if something breaks" (Most of the things on an RV that can break are 3rd party stuff so most of it is covered, Walls, however, are 1st party)

Damon, as part of the THOR family is not, from what I've been lead to believe, looking to file anythign but an application for building a new plant to meet the increased need. The company is perceived as STRONG and viable.


Now.. read what I just said very carefully. I did not say they ARE strong and viable, just that they are seen as such.

And in these troubling times.. Well, In these troubling times a company that is seen as being strong, a company that does not seem to be rushing to bankruptcy, Well.. They are going to be strong cause they are going to have the one thing every business needs and that is CUSTOMERS.

So it's no surprise to me that Damon is showing an increase.. If you were looking at a Fleetwood last week.. Well they just filed so you are likely going to look elsewhere, If you were looking at a Freightliner.. Again there are storm clouds, Blue Bird, Winnabago, and several others have closed plants, consolidated, or simply ceased production.

If this continues Damon may not just be the best sellign RV.. Damon coudl well end up being the ONLY RV manufacturer to survive this mess (I very seriously hope not, but when nearly every day's forum posts speak of another closing.. Well.)

And that's why Damon's sales are increasing

[lllkrob]

John-D

The article did not say their sales are increasing, it said their share of the market is increasing. If your decline in sales is not as much as your competitors decline, then your share of the total market increases. That is what this article states. In reality Damon's sales are off approximately 45% from last year but the industry is off 65% thus the "increase" in market share. You just have to love the spin doctors that write these releases.

[KC1BUD]

Quote:

Originally Posted by John-D If this continues Damon may not just be the best sellign RV.. Damon coudl well end up being the ONLY RV manufacturer to survive this mess (I very seriously hope not, but when nearly every day's forum posts speak of another closing.. Well.)

The idea that they could be the only maker is not likely. Many times they shutter their doors and later reopen with new owners. Xplorer of Brown City, Michigan is a good example. They closed their doors, then years later they reopened with new owners, they bought the brand name,(told to me by the then current owners) then it was sold and moved to Indiana.