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02-24-2014, 11:57 AM
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#1
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Senior Member
Join Date: Jan 2014
Location: Crystal River, Florida
Posts: 460
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Can anyone provide an answer to "why" pricing is the way it is?
For new coaches, everything has an inflated list but most places sell for 30% off MSRP.
Then I go to look at something new and I get this...100K suggested but 50K average??
I don't get it at all. I can understand 20% but almost 50% ???
__________________
Got a starter A-Frame but moved to a Super-C then to a Travel Trailer, and now a Toy Hauler!
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02-24-2014, 12:05 PM
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#2
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Senior Member
Newmar Owners Club
Join Date: Jul 2006
Location: Wellington, Florida
Posts: 13,599
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Hi ie2special,
Everything comes down to profit. There are enough buyers who have never purchased a RV. Don't know the forums exist and guidance is available. These folks will look at an RV purchase like buying any automotive product. The deal of the day or 10-15% off MSRP is a good deal, for a car. They will leave in their new RV happy to start their new life.
__________________
Gary
2005 Newmar KSDP 3910 + GMC ENVOY XUV 37K lbs Moving Down The Road
The Avatar Is Many Times Around The USA
Nobody Knows Your Coach Like Somebody Who Owns One Just Like Yours
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02-24-2014, 12:28 PM
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#3
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Senior Member
Monaco Owners Club
Join Date: Jan 2010
Posts: 2,645
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The NADA example you've shown, is not a list price on a new vehicle...with 24.5K miles.
In my NADA Appraisal Guide "Heading Explanation":
SUGGESTED LIST - The value listed reflects the approximate price of the unit when it is brand new.
USED WHOLESALE - TRADE IN (Low Book) Reflects the average wholesale value 'ready for resale'.
USED RETAIL (High Book) Reflect the retail value of a used unit 'ready for resale'.
The 'Online' version is set up a little differently, which is (I think) what your example shows.
__________________
Jan and Bob
'05 Monaco Windsor 40 DST - ISL / '08 Wrangler
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02-24-2014, 01:53 PM
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#4
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Senior Member
Join Date: Jan 2014
Location: Crystal River, Florida
Posts: 460
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Quote:
Originally Posted by scenic route
The NADA example you've shown, is not a list price on a new vehicle...with 24.5K miles.
In my NADA Appraisal Guide "Heading Explanation":
SUGGESTED LIST - The value listed reflects the approximate price of the unit when it is brand new.
USED WHOLESALE - TRADE IN (Low Book) Reflects the average wholesale value 'ready for resale'.
USED RETAIL (High Book) Reflect the retail value of a used unit 'ready for resale'.
The 'Online' version is set up a little differently, which is (I think) what your example shows.
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It is, thank you. That makes sense too. I just never understand why all this has to be so difficult
__________________
Got a starter A-Frame but moved to a Super-C then to a Travel Trailer, and now a Toy Hauler!
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02-24-2014, 03:08 PM
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#5
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Senior Member
Join Date: Aug 2013
Posts: 961
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discount
No different than negotiating car sale only much greater markup.
Guess there are those that don't and that is where dealers make a killing.
And there are people that are afraid to negociate as I know of them
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2013 Tiffin Allegro 36LA OPEN ROAD
2012 Honda CRV AWD toad
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02-24-2014, 03:20 PM
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#6
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Member
Ford Super Duty Owner
Join Date: Feb 2014
Location: Mesa AZ for remainder of 2019
Posts: 97
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Besides everything that's been said, the American buyer, on average, whether it's an R/V or a pair of pants, will more readily buy when the MSRP is $150,000 and he gets a 33% discount and he pays $100,000 than if it were priced at $90,000 and he wouldn't get a discount. Even for exactly the same thing. I get ads all the time from retailers and restaurants offering 20% or 25%, and even 50% discounts. I think that studies have been made saying what I claim.
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Sailsam and Susie
1987 24' Travelmaster
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02-24-2014, 03:25 PM
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#7
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Senior Member
Join Date: Jul 2010
Posts: 5,309
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It's really quite simple. Put a price on it that you think your sales guy's can justify. RV manufacturers and dealers are in business to make money by selling overpriced and under quality RV's to people who will pay for it. "Caveat Emptor" which is basically Buyer Beware.
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Tom
2016 Newmar Bay Star Sport 3004
2021 Jeep Gladiator Sport Willys
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02-25-2014, 06:25 AM
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#8
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Senior Member
Monaco Owners Club
Join Date: Nov 2010
Location: The Emerald Coast
Posts: 1,759
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Business in general and Sales in particular is the "art" of extracting money from the difference between Cost and Value.
IMHO
__________________
Jim and Jennie, Cats=Bittles and Potter, 2000 Dynasty 350 ISC
2013 Silverado 4x4 Towed with R1200GS in bed.
PROV23:4 Do not wear yourself out to get rich; have the wisdom to show restraint.
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02-25-2014, 06:45 AM
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#9
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Senior Member
Join Date: Jun 2006
Location: brooksville fl
Posts: 801
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Quote:
Originally Posted by GaryKD
Hi ie2special,
Everything comes down to profit. There are enough buyers who have never purchased a RV. Don't know the forums exist and guidance is available. These folks will look at an RV purchase like buying any automotive product. The deal of the day or 10-15% off MSRP is a good deal, for a car. They will leave in their new RV happy to start their new life.
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I have 3 friends who recently bought new motorhomes. None and I mean none of them would listen about researching on the internet or forums about issues and quality and pricing. One absolutely paid 10k too much without even flinching. The other paid 20k over the going rate. Now come the questions about how things work on their coach
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2019 ram laramie longhorn 1500 4x4, 2 pia horses! , 2022 goldwing dct on a triple d lift and loader. , into a 2023 fleetwood discovery 36q.
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02-25-2014, 10:57 AM
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#10
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Member
Join Date: Jul 2012
Location: Forest City, NC
Posts: 67
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Quote:
Originally Posted by ie2special
For new coaches, everything has an inflated list but most places sell for 30% off MSRP.
Then I go to look at something new and I get this...100K suggested but 50K average??
I don't get it at all. I can understand 20% but almost 50% ???
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Guess I'm old school but what really is the kicker to me is you can take another 20 to 25% off the low retail and you might be allowed that in on trade of your unit! Most dealers that I have tried to deal with lately think you should give them your unit for wholesale price and give them average retail for theirs! And same with autos!! And I won't even go there about the paperwork and prep fees they all try and tack onto their costs!! Done ranting now!! And of course this is JMHO!! Happy Camping to All!!
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Semper Fi, Steve
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02-25-2014, 11:48 AM
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#11
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Senior Member
American Coach Owners Club
Join Date: Jul 2007
Location: SW Florida
Posts: 2,971
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Quote:
Originally Posted by ie2special
For new coaches, everything has an inflated list but most places sell for 30% off MSRP.
Then I go to look at something new and I get this...100K suggested but 50K average??
I don't get it at all. I can understand 20% but almost 50% ???
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If you jack up the MSRP a $100K and then take off $50K, it just has to be a good deal for many....
__________________
07 Revolution LE 40E_1 1/2 Baths_Spartan MM Chassis_06 400HP C9 CAT_ Allison 3000
Dinghy_2010 Jeep Wrangler JKU ISLANDER
1998 36ft. National Tropi-Cal Chevy Model 6350 (SOLD)
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02-26-2014, 01:07 PM
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#12
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Senior Member
Join Date: Jan 2014
Location: Crystal River, Florida
Posts: 460
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Ok, is there a amount that I should use when I am doing calculations here at home? We will have financing pre-arranged and have no trade in. Is 33% off too high on something new?
We are running the numbers on a coach less than 150K used that we will NOT full time in. We will re-evaluate full time living when the teenager moves out in 5-6 years.
__________________
Got a starter A-Frame but moved to a Super-C then to a Travel Trailer, and now a Toy Hauler!
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02-26-2014, 01:28 PM
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#13
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Senior Member
Fleetwood Owners Club
Join Date: May 2011
Location: Southwest
Posts: 1,549
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Another stunning financial issue is that many states price annual license plates on the MSRP, meaning you pay based on that amount, rather than on what you paid for it.
We paid over 30 percent less for our new coach than the MSRP.
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Joe and Debbie, Emma the Aussie Cattle Dog who adopted us
2012 Discovery 36J, Blue Ox and Air Force One, 2010 GMC Acadia Toad
USAF (Ret) WDØM https://wd0m.com
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02-26-2014, 01:39 PM
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#14
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Senior Member
Monaco Owners Club
Join Date: Oct 2013
Posts: 681
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Discounts on the price of new coaches depend on many factors, including demand for the unit, distance from the manufacturer, local, regional or statewide competition and estimated resale value.
If you're looking for a high-demand, low manufacture volume unit, you will pay more than someone looking at a low-demand, high volume manufacture unit. Simple supply and demand.
That said, never pay full price! MSRP is a SUGGESTED price, not what I will pay. Ever.
__________________
Elizabeth RVM55 and Mary
Monaco Dynasty Diamond IV
Jaguar F-Pace 35t Premium
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