A 25 to 30 percent discount is standard. NOBODY pays MSRP. And I mean nobody. So, the equalizer is your trade. As in any vehicle transaction you pay a price for trading. But, that isn't necessarily a bad thing. Just decide what your time is worth and then decide if want to trade or sell it yourself.
Also, you have to decide if you can finance the transaction if you hold your current vehicle while you buy another one. Many people can't and have to trade. For some people though trading is just a convenience. And as in most transactions, convenience comes at a price.
My advice? Travel to a big National retailer like Lazy Days and spend a few days or a week there looking for the perfect deal. You'll find one and the transaction will be EASY!
Randy and Tina & pups; Cinnamon, Cookie & Coco
2010 Winnebago Journey 34Y
Freightliner / Cummins 340hp ISB, 2014 Ford Focus