Quality, comfort, reliability and functionality are important to all, its just a matter of what that means to the purchaser as everyone is different. For the DW and I, we like to take the toys and the SUV so a high towing capacity was on our list of must have, like home comfort feel and the quality that goes with that.
You will get all sorts of answers as to what is the right way to go but in the end, it only matters what is right for you and your needs/wants. Your needs and wants may change over time, ours did; travel trailer, gasser, toy hauler and now DP.
Good luck in your search!
Shawn and Donna
2014 Entegra Aspire 42RBQ, 2014 Hyundai Tucson