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Old 10-12-2008, 12:42 PM   #1
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I've seen a few posts about attracting ˜younger' members and families to one RV association rally or another. Most talk about marketing to a younger group, programs for kids, or more information on the internet. The suggestions go on ad nauseum.

As someone in their mid-40s, I may be one of the people the groups are targeting for membership. Or maybe I was a target demographic when I started RV'ing in my mid-30s and the big marketing push missed my family.

A big thing seems to be ˜How to get "young" people to rallies?'

I think the biggest indicator of who you are trying to attract is based on the ENTERTAINMENT.

Let's review what ˜top performers' are going to be where and some past performers:

The Rally 2008 – Bobby Vinton. Come on. My MOM liked him just because he was Polish. He hit it big in 1963 with Blue Velvet. I was born in 1962. ˜Moya droga yache koham means that I love you so' – NOT.

The Rally 2009 – Neil Sedaka. NOW that's someone who's gonna draw a young crowd. His ˜Calendar Girl' has been through a couple face lifts by now. Breaking up is hard to do? Not with you, Neil...

FMCA Convention 2008 Pamona – "Abbamania" and "Stayin' Alive" – two cover bands of two of the LAMEST groups of the 70s. Kids who listened to Abba and the Bee Gees when I was young got their lunch money stolen. Those same kids are now in therapy. Hey, but at least the FMCA organizers are in the right DECADE!

FMCA Convention 2008 St. Paul – Who the heck is the ˜Brett Family'? Look at their picture on the website. They have more teeth than my flywheel. Hey, but if Brett's last name is ˜Farve', that would be a draw! But there's more! The Nitty Gritty Dirt Band. Smartest thing Jackson Browne did was leave that group. A least he had some solo hits. Somebody is definitely ˜Running on Empty'.

I'm not saying that you need to get the A-list groups like the Stones or Led Zep, to bring in the 30 and 40 year olds. But, maybe Elvis Costello or Rainbow. Everyone could shut their hearing aids off for the evening and save their batteries.

It seems that the rallies are tuned on ˜Easy Listening' while trying to target the folks tuned to ˜Classic Rock'.

So, take heart rally organizers. You can make a successful ˜young family' rally in three easy steps:
1. Have your rallies near a ˜destination' resort so a family can hit the rally and still swing by Disney, Six Flags or a national park.
2. We work and have kids in school. Remember summers are the ONLY times families have to take off for more than a weekend.
3. Don't book any entertainment unless they come supplied with electric guitars and BIG amps!
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Old 10-12-2008, 12:42 PM   #2
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Disclaimer: The following is humorous material intended for the express enjoyment of those who read it. Any sadness, frowns, or confused looks are expressly prohibited. The opinions, either expressed or implied, do not represent the actual opinions of RVThere, its licensees, or any other affiliated posters. If you feel that this content is not humorous or may actually be serious in nature, increase your consumption of adult beverages and reread.



I've seen a few posts about attracting ˜younger' members and families to one RV association rally or another. Most talk about marketing to a younger group, programs for kids, or more information on the internet. The suggestions go on ad nauseum.

As someone in their mid-40s, I may be one of the people the groups are targeting for membership. Or maybe I was a target demographic when I started RV'ing in my mid-30s and the big marketing push missed my family.

A big thing seems to be ˜How to get "young" people to rallies?'

I think the biggest indicator of who you are trying to attract is based on the ENTERTAINMENT.

Let's review what ˜top performers' are going to be where and some past performers:

The Rally 2008 – Bobby Vinton. Come on. My MOM liked him just because he was Polish. He hit it big in 1963 with Blue Velvet. I was born in 1962. ˜Moya droga yache koham means that I love you so' – NOT.

The Rally 2009 – Neil Sedaka. NOW that's someone who's gonna draw a young crowd. His ˜Calendar Girl' has been through a couple face lifts by now. Breaking up is hard to do? Not with you, Neil...

FMCA Convention 2008 Pamona – "Abbamania" and "Stayin' Alive" – two cover bands of two of the LAMEST groups of the 70s. Kids who listened to Abba and the Bee Gees when I was young got their lunch money stolen. Those same kids are now in therapy. Hey, but at least the FMCA organizers are in the right DECADE!

FMCA Convention 2008 St. Paul – Who the heck is the ˜Brett Family'? Look at their picture on the website. They have more teeth than my flywheel. Hey, but if Brett's last name is ˜Farve', that would be a draw! But there's more! The Nitty Gritty Dirt Band. Smartest thing Jackson Browne did was leave that group. A least he had some solo hits. Somebody is definitely ˜Running on Empty'.

I'm not saying that you need to get the A-list groups like the Stones or Led Zep, to bring in the 30 and 40 year olds. But, maybe Elvis Costello or Rainbow. Everyone could shut their hearing aids off for the evening and save their batteries.

It seems that the rallies are tuned on ˜Easy Listening' while trying to target the folks tuned to ˜Classic Rock'.

So, take heart rally organizers. You can make a successful ˜young family' rally in three easy steps:
1. Have your rallies near a ˜destination' resort so a family can hit the rally and still swing by Disney, Six Flags or a national park.
2. We work and have kids in school. Remember summers are the ONLY times families have to take off for more than a weekend.
3. Don't book any entertainment unless they come supplied with electric guitars and BIG amps!
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Old 10-12-2008, 02:51 PM   #3
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Right on!! especially the summer scheduling part.
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Old 10-26-2008, 06:03 PM   #4
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So true. But to get the Affinity Group's The Rally or a big FMCA rally to make those kinds of changes, you'd have to get a bunch of old geezers to change their ways.

However, since The Rally and the half of FMCA Internationals are held in the summer that issue is moot. The issue of being near a destination resort is a good one, but does such a thing exist that can host 5,000 RV's and be halfway affordable? That leaves the entertainment. IMHO, forget The Rally getting anything the younger crowd likes because they don't even get entertainment most of the Geritol set thinks is worth sitting through.

That leaves the FMCA Internationals and perhaps their regionals. I'd like to think that if you put together a workable proposal with actual suggestions you might just be successful. Good Luck!
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Old 10-27-2008, 12:55 PM   #5
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Someone invite the Glenn Miller Orchestra (They're still around, even if Glenn and alot of the original members aren't) to a Rally and I'd likely be there just for that
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Old 10-27-2008, 08:51 PM   #6
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Someone invite the Glenn Miller Orchestra (They're still around, even if Glenn and alot of the original members aren't) to a Rally and I'd likely be there just for that </div></BLOCKQUOTE>
Count me in.
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Old 10-28-2008, 03:32 AM   #7
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Glenn Miller? Time-wise, you're goin' in the wrong direction! LOL!

Now STEVE Miller would be a draw! A bonus is that, unlike Glenn, Steve is still breathing which is necessary aspect of singing or playing Glenn's old clarinet. Steve Miller even has a lyric that would appeal to RVers:

I went from Phoenix Arizona all the way to Tacoma, Philadelphia, Altanta, LA.

Now that's a road trip...
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Old 10-28-2008, 01:58 PM   #8
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Glenn didn't play Clarinet, he played Trombone. Benny Goodman was the wizard with a Clarinet.

The secret is the Glenn Miller Orchestra IS still playing, and if I remember correctly had a branch of it that was part of the Armed Forces. I had a teacher in High School who was a part of that branch of the Glenn Miller Orchestra when he served in the army.

Another clarinet wizard was Pete Fountain, have a lot of his LP records.

Least their music you can dance to with some style .
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Old 10-28-2008, 07:30 PM   #9
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Personally, I appreciate the fact that my generation knows good music when we hear it, with a hearing aid or not, and I like being able to understand the words. Call me old, but a good Elvis impersonation is what we like!
"What generation Gap?
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Old 12-23-2008, 03:41 AM   #10
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Buckeyes, you are right! If the younger people would think a little they might NOT need a hearing aid quite so soon!

I recognize that the original post was probably done to get a wild response from some of us seniors - so what!

There is a problem previously addressed about location for ralys that are affordable as well as the price for entertainment. The total for the combined expense then sets the rally price so high that then they tell you that they can't afford to come with their families!
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Old 12-23-2008, 04:39 AM   #11
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You know what they say about loud music...

If it is too loud...you are too old.

When we had a motorhome we belonged to FMCA and WIT. The rallies were set fro the crown that was 15 to 20 years older than us and also retired.

When working you have to burn vacation days to travel and most folks do not like to drive 1500 miles in 2 to 3 days; with the same trip returning. We would rather visit some place closer and spend more time camping and less driving.

Ken
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Old 12-23-2008, 08:42 AM   #12
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We are members of Family Campers and RVers, an international camping group that has been active for more than 50 years and has about 6500 family members all across North America. Our main international campout is scheduled around the first week of July when all the kids are out of school. We have activities for all ages at our campouts from the youth above 2 years of age, to the teens, to the young adults, the active retirees and passive retirees. Our campouts last 7 days and with water and electric hook ups the fees are around $225 all inclusive.At our last campvention held here in Canada, the yong adults had a beach party at a local beach, as well as a nite at the casino, and a pub night where we arranged to have age specific music. This program was run in parallel to the Teen Program with dances and video game contests each night as well as the regular main stage program which was suitable for all ages with professional magicians, ventriliquists, as well as dancers and entertainers. I really believe we have a program which can keep the young families involved. We have everything from tents to buses at our campouts and our membership dues are $30 a year. You can check out our web site at www.fcrv.org
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