I totally agree jh.
In running a recruiting organization with a limited budget, I always found ways to be creative. Think outside the box. Benchmark of success of others and also embrace a TQM process and brainstorm ideas.
Cut costs, not quality, especially with today's social media and internet technology there is so much a company could do. I look at some of these company's (RV's) web sites and just wonder who they have in the IT department with the web technology and development.
There are a few builders out there that will allow you to customize your 5vr. Like Peterson industries and NU WA did also.
We saw that Champagne 38 CKRD which was customized according to their web site. We both liked it a lot. That is where the internet could be a great asset to manufacturers. Build a site with virtual reality build your unit and customize floor plans, lay outs, cabinetry, appliances. Based on customer input gives builders the likes and dislikes.
Have you ever noticed how many times company reps are so much more knowledgeable with qualities and features than the sales people at the dealership are? Like you mentioned, some sales people are just "order takers" and lack real knowledge. That hurts sales immensely. A RV manufacturer should have vidio links to help educate customers on their product line and require any dealership selling or representing them to have thoroughly trained and knowledgeable staff.
With many brands on their lots, price points and gross margins, sales staff all too often just do a quasi job of qualifying the buyer and miss or underestimate buyer needs. Well I for one, hope we see a return of better built units and less of the cracker-jack junk that seems to be in abundance.
06 King of the Road 37RLQS
06 Coachman Cross Country 5.9L 300HP 382 DS
03 Jeep Wrangler, 4.0L James, Trina, SMSgt, USAF Ret