Insurer Targets Market for Off-Road Recreational Vehicles for Retirees
April 21, 2006
No more rocking chairs and shuffleboard. Today, more retired Americans are apparently heading off-road for recreation and adventure.
To better serve this active and growing population, The Hartford Financial Services Group, Inc. has introduced new insurance coverage designed specifically for ATVs (all-terrain vehicles), snowmobiles, personal watercraft and golf carts.
This new off-road vehicle coverage, available to AARP members through the AARP Auto & Homeowners Insurance Program from The Hartford, arrives just as the company is unveiling a new corporate marketing program, "Prepare to Live," which highlights the unique products and services from The Hartford designed for the Baby Boom generation.............
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