Did the Winnebago "Raven" become the "ONE"?

[Stumblefoot]

I find it strange that Winnebago issues a press release on the 4th of July RV News Magazine | The Voice of the RV Industry announcing a new brand called "Raven" to their SunnyBrook line and yet, I can find no information on the Winnebago or SunnyBrook website about the new brand, not even the original press release. And, now, last Friday (8/13) they issue a press release about another new brand called "ONE" to the Winnebago line. The graphics look eerily similar to the Raven;http://bit.ly/qQaeHw.

So, I'm wondering what Winnebago is up to since information seems to be sorely lacking beyond both press releases. Could it be that the new CEO that was installed in late June (former President) had a change of heart and decided to rebrand the Raven as the ONE?

Interested in your thoughts!