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Old 12-27-2007, 11:30 AM   #1
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What a novel idea ??? -- wonder why another manufacturer hasn't thought of this!

Quote:
BREAKING NEWS
Open Range Fivers Emphasize Square Footage
RV Business
Thursday, December 27, 2007

Open Range Fivers RV Co., Shipshewana, Ind., is introducing five 2009 models as part of the new mid-priced Open Range fifth-wheel series. Three 33 1/2-foot single slideout floorplans are currently in production with two 36 1/2-foot quad-slide models set for introduction in the spring. The startup company's first product came off the line in early November featuring lightweight, silver metallic fiberglass exterior panels imported from Europe on a welded-aluminum superstructure. In an unusual twist, Open Range is marketing the fifth-wheel series according to the line's square footage, rather than length. "Length doesn't mean much today with all the slideouts that RVs have," said Randy Graber, Open Range founder and president. "People know about square footage because that's how they buy their homes and they can compare the cost." The three 33 1/2-foot floorplans range from 322 to 337 square feet. With an aerodynamic front cap and heated and enclosed underbellies, the widebody Open Range sports 42-inch-deep living room slideouts, which increase the living area without significantly adding to the length. Amenities include hardwood, raised-panel cabinet doors with hidden hinges, hardwood moldings, solid surface countertops and built-in wine and spice racks. MSRP's start at about $45,000.
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Old 12-27-2007, 11:30 AM   #2
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What a novel idea ??? -- wonder why another manufacturer hasn't thought of this!

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">BREAKING NEWS
Open Range Fivers Emphasize Square Footage
RV Business
Thursday, December 27, 2007

Open Range Fivers RV Co., Shipshewana, Ind., is introducing five 2009 models as part of the new mid-priced Open Range fifth-wheel series. Three 33 1/2-foot single slideout floorplans are currently in production with two 36 1/2-foot quad-slide models set for introduction in the spring. The startup company's first product came off the line in early November featuring lightweight, silver metallic fiberglass exterior panels imported from Europe on a welded-aluminum superstructure. In an unusual twist, Open Range is marketing the fifth-wheel series according to the line's square footage, rather than length. "Length doesn't mean much today with all the slideouts that RVs have," said Randy Graber, Open Range founder and president. "People know about square footage because that's how they buy their homes and they can compare the cost." The three 33 1/2-foot floorplans range from 322 to 337 square feet. With an aerodynamic front cap and heated and enclosed underbellies, the widebody Open Range sports 42-inch-deep living room slideouts, which increase the living area without significantly adding to the length. Amenities include hardwood, raised-panel cabinet doors with hidden hinges, hardwood moldings, solid surface countertops and built-in wine and spice racks. MSRP's start at about $45,000. </div></BLOCKQUOTE>
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Old 12-27-2007, 12:56 PM   #3
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Old habits are hard to shake.

Within 6 months I would bet at least half of the marketing material will show square footage.
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Old 12-27-2007, 01:05 PM   #4
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Beginning with our 2009 brochure we will publish the square footage of every floorplan.

Hope this info is helpful.

Bryan
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Old 12-27-2007, 01:18 PM   #5
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Thanks Bryan! Perhaps other manufacturers will follow your lead.
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Old 12-27-2007, 01:33 PM   #6
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The brochure for the 2008 NuWa products are showing square footage, click here for a pdf file, scroll to page 3.
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Old 12-27-2007, 01:54 PM   #7
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Speak and it shall happen.
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