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Old 12-01-2015, 03:45 PM   #1
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BIG Changes at Country Coach


Changes at Country Coach




A personal note to our friends,

As we enter this holiday season here at Country Coach, we also enter a season of change. As most of you know, I have spent most of my adult life growing, nurturing and eventually rescuing the Country Coach brand that I love. I am very proud of what Country Coach came to represent, but I am even more proud of work the core group I assembled after purchasing the intellectual property of Country Coach has accomplished. From the start my goals were to resurrect Country Coach in the spirit in which it was created - to produce the finest motor coaches available, to bring economic vitality and growth to Junction City and to develop stable jobs for our employees.

As you know, we have continued to work on the next generation of Country Coach product in the design and prototype stage and to transfer that work to reality of a product, actual production requires much more. To do that I needed to find the right resources to augment and grow what we have started. To that end, I have been working diligently for the past two years. Of the options I had to choose from I have made what I consider the very best choice for Country Coach for both service and production. I am pleased to announce that, effective today, I have sold the Country Coach Campus and intellectual property to Winnebago Industries. I have worked with Winnebago to ensure that Country Coach moves forward and work will begin in earnest to assemble the infrastructure that will lead to Country Coach production. Winnebago will also bring production of some of its current diesel motorhome offerings to Junction City. Please note that future Country Coach products will not be rebranded Winnebago, but products specifically designed and built to the exacting performance, amenity and standard levels that have always defined Country Coach. Obviously this process will take time but everyone involved is committed to making Country Coach the premier motorcoach offering available


.
I made this decision because I believe that Winnebago is the best fit for Country Coach and that their, culture, dedication to design and build quality closely mirrors the standards I have set. This transition includes a change for me also as I will step down from the day to day operations. But rest assured, I intend to be the leading Country Coach brand enthusiast so you can expect to see and hear from Cookie and I from time to time as we travel around the country in our 2016 Country Coach Allure.

As I write this, I am recalling designing the first Country Camper Class A, I used a lower front from a Winnebago Class A to mock it up, we have come full circle.

Until the next time we meet!!

Ron Lee
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Old 04-14-2016, 12:17 PM   #2
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So now that Winnebago has moved some of its operation to Oregon to merge with the Country Coach manufacturing plant. Does that mean that Country Coach and Winnebago will eventually be using the same parts to put coaches together?

Is there a Country Winnie in the future of this new company?
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Old 04-14-2016, 02:11 PM   #3
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Quote:
Originally Posted by RayChez1 View Post
So now that Winnebago has moved some of its operation to Oregon to merge with the Country Coach manufacturing plant. Does that mean that Country Coach and Winnebago will eventually be using the same parts to put coaches together?
It is likely that several items will be in common between both brands such as appliances, electronics, etc. (economy of scale). In my opinion Winnebago will promote Country Coach as a high-line product and the ingredients that make up a County Coach should only change for the better since Winnebago has almost limitless CAD and engineering resources.

Quote:
Is there a Country Winnie in the future of this new company?
I believe that Winnebago will seek to market the Country Coach mystique however we all have noted that the Itasca line has been absorbed into the Winnebago line and that Sunnybrook has been merged into the Winnebago line as well. What exactly Winnebago will do long term is somewhere inside the crystal ball.
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