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Old 12-15-2010, 09:22 PM   #1
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Eddie Bauer & Airstream Team Up for Outdoor Adventure

2011 EDDIE BAUER AIRSTREAM FUELS AMERICA’S PASSION FOR OUTDOOR ADVENTURE

Two Iconic Brands Partner for All-New Travel Trailer

Jackson Center, Ohio (December 15, 2010) – Airstream, the most recognized RV manufacturer in North America, partnered with Eddie Bauer to produce the Eddie Bauer Airstream travel trailer. With more than 160 years of combined experience, Airstream and Eddie Bauer have partnered to create the ultimate adventure travel trailer, specifically designed to bring outdoor enthusiasts closer to Mother Nature in comfort and style.

Because of the specific needs of outdoor adventure travel, the Eddie Bauer Airstream includes a unique sport hatch in the rear of the trailer. The hatch allows for easy loading/unloading of oversized equipment such as bikes and kayaks which can then be secured in the fold-away dinette/lounge area. The unit is also equipped with premium oversized Michelin tires to provide greater ground clearance and rugged wheel-well cladding to protect against off-road debris. A handheld exterior shower makes for easy clean-up for the traveler, their equipment, or their four legged-companions. Extra clotheslines and racks are intended for hanging wet clothing while durable exterior tie hooks are ideal for securing equipment or making sure Fido stays close by.

The interior features an Eddie Bauer-inspired décor , including maple and soapstone laminates, fossilized leaf pattern roof locker doors, quilted fabrics with contrast piping, as well as extremely durable and stain-resistant Sunbrella upholstery. The 25' trailer can sleep four people, and its queen-size bed comes with an Eddie Bauer Goose Down duvet, pillows, and throw to provide total comfort at the end of an adventurous day. And the rear sport hatch, with its roll-down screen, creates the ultimate portal for bringing the outdoors in.

The Eddie Bauer Airstream also comes with a co-branded duffle bag and two daypacks that make pack & go extra easy.

"Airstream customers have always been passionate in their pursuit of outdoor adventure, and now we’ve created the ultimate tool to support their needs,” says Airstream President and CEO Bob Wheeler, “And we’ve done so by perfectly melding the inimitable style of two great American brands.”

Eddie Bauer has been outfitting fishermen, hunters, mountaineers and other outdoor adventurers for 90 years,” said Neil Fiske, president and CEO of Eddie Bauer. “Partnering with Airstream gives us the opportunity to build something special for those who enjoy comfort and style yet want the flexibility to take all of their gear and equipment on their family adventures.”

The partnership between Airstream and Eddie Bauer will be supported by coordinated marketing campaigns by both brands, including its feature on the cover of Eddie Bauer’s 2010 Ultimate Gift Guide and a consumer unveiling at January’s Sundance Film Festival. A line of co-branded merchandise will also launch this spring. The Eddie Bauer Airstream has an MSRP of $73,702 and will be available at dealers nationwide in February 2011. It was unveiled on Nov. 30 at the 48th annual National RV Trade Show in Louisville, Kentucky.

About Airstream
Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic. A division of Thor Industries, Airstream is based Jackson Center, Ohio where a team of experts remain dedicated to preserving the brand’s legendary reputation for quality and innovation. For more information, please visit www.airstream.com, call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 358 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.

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Old 12-16-2010, 09:46 AM   #2
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Sure wish Airstream would get back in the business of building a modern version of the old "Classic" motor home. They were great coaches.
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Old 12-16-2010, 09:42 PM   #3
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Originally Posted by LVJ58 View Post
Sure wish Airstream would get back in the business of building a modern version of the old "Classic" motor home. They were great coaches.
I believe that the LandYachts were nice rigs. Some of those were on W16 -W18 with the 8.1L engine and GM tranny.
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