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Old 09-26-2012, 02:07 PM   #1
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Hershey Shoppers Love New 2013 Motorhomes by Thor Motor Coach, Setting Sales Record

Press Release
FOR IMMEDIATE RELEASE ON: September 26th, 2012

Hershey Shoppers Love New 2013 Motorhomes by
Thor Motor Coach, Setting Sales Record

September 26th, 2012 (Elkhart, In.) - Thor Motor Coach, North America’s most trusted and chosen motorhome brand since 2010, reported record retail sales for units sold at the PRVCA Hershey RV Show in Hershey, PA on September 19-23, 2012.

“The customer response for our motorhomes was amazing. We had people in the Thor Motor Coach display from the time the show opened until it closed. ”, remarked Joel Grimm, National Sales Manager for gas motorhomes at Thor Motor Coach.

The most sought after and talked about addition at the RV show was Thor Motor Coach’s new HD-MAX™ exterior packages. HD-MAX™ is a line of full color exterior décor packages that provide the look and feel of a full body paint package, but for thousands of dollars less. HD-MAX™ exteriors is available on Thor Motor Coach’s A.C.E., Hurricane, & Windsport Class A motorhomes, Four Winds and Chateau Class C motorhomes, along with the Siesta and Citation Class B Plus motorhomes.

The redesigned Hurricane and Windsport Class A motorhomes, shown to the public for the first time at Hershey, made a spectacular debut. The all new 34E rear bath and a half floorplan lead the way in sales for those respective brands.

Thor Motor Coach’s best selling A.C.E. brand of New Class A Motorhomes continued its streak of success with record sales, while the Palazzo line of compact diesel pusher motorhomes attracted buyers and the attention of the media as it continues to grow in strength and popularity. The Tuscany and Tuscany XTE luxury diesel pushers were a hit with the best combination of content and price for a higher-line diesel motorhome.
The new 31L Four Winds and Chateau Class C Motorhomes opened up a new perspective on Class C travel, with more interior living space than most Class A motorhomes. The new 29TB, triple slide, Siesta and Citation New Class B Plus Motorhomes had completely new interiors with upgrade features including optional leveling jacks, Firestone ride-rite air suspension, and HD-MAX™ exteriors.

“The commitment to our valued dealers and retail customers, focus on innovative customer service programs, and the development of “must have” products is generating added excitement for Thor Motor Coach products”, commented Dana Simon, Vice President of sales at Thor Motor Coach.

For more information about Thor Motor Coach motorhomes, call (800) 860-5658, visit http://ThorMotorCoach.com, orwrite to: Thor Motor Coach, Inc., PO Box 1486, Elkhart, Indiana 46515.

About Thor Motor Coach
Thor Motor Coach, Inc is an operating unit of Thor Industries, Inc. (NYSE:THO), producing various motorized recreational vehicles that are sold throughout the United States and Canada. Thor Motor Coach’s RV brands include Class A Diesel Motorhomes; Palazzo and TuscanyTAG & XTE, Class A Motorhomes Gas; A.C.E., Daybreak, Challenger, Hurricane, Windsport, and Outlaw Toy Haulers, Class C Motorhomes; Four Winds and Chateau, Mercedes Benz Sprinter Based Diesel Motorhomes; Siesta Sprinter and Citation Sprinter, Class B Plus Motorhomes; Siesta and Citation.

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