FOR IMMEDIATE RELEASE
RV Daily Report
Greg Gerber, Editor
Thor Industries Acquires Monaco Towable Brand Names
— Earlier today, Thor Industries announced that it had acquired the building formerly used by Monaco RV’s towable division. Thor intends to use the space to boost motorhome production for the Thor Motor Coach line.
However, the deal also included all Monaco’s remaining towable inventory as well as the company’s towable brand names, RV Daily Report has confirmed.
Bob Martin, president of Thor Industries, said the company acquired the inventory to help dealers transition through the change. However, Thor does not intend to continue manufacturing the current Monaco product lines.
“We kept on a few of the Monaco towable salespeople for a little while, and they are working with their dealers to make sure they get the inventory they need,” said Martin, who added that he has fielded several offers to buy out the entire remaining inventory.
Allied Specialty Vehicles said it would honor the warranty for all the products, he explained. Thor Industries is just stepping in to make sure dealers get the inventory they had ordered.
In addition to the inventory, the company also acquired all the Monaco towable brand names, like R-Vision, McKenzie and Trail-Lite
. Martin said that some Thor divisions may introduce new products in the years ahead using some of the iconic brands.
“Some of these brand names have a lot of name recognition and goodwill attached to them,” he explained. “We don’t have any plans at the time to do anything with them at the moment.”