Thor Motor Coach #1 and Still Growing

[DriVer]

Press Release

Thor Motor Coach #1 and Still Growing

Elkhart, IN (September 12, 2011) – Thor Motor Coach continues as the #1 retailing brand of motorhomes in North America with 22.93% share through June 2011 according to Statistical Surveys. The results also show Thor Motor Coach as the fastest growing motorhome brand among the top 8 major manufacturers with a 27.9% increase over last year. Class C sales captured the #1 market position with an impressive market share growth of 31.50% compared to the previous year.

“Packing in features that include camper favorites like Mega-Storage Compartments, single step entrances and molded fiberglass front caps have helped us solidify our dedication to the Class C market. Over the past 6 months we have introduced several new floorplans that integrate features making the coach even more livable,” affirmed Mike Savage, Thor Motor Coach’s Class C Product Manager.

With 22.9% market share growth over last year, Thor Motor Coach experienced the largest increase for Class A’s within the top 8 manufacturers. Over the last few months retail customers have responded well to the addition of several impressive new features on the Hurricane and Challenger lines, the redesign of the Tuscany, and several new floor plans on the Windsport, Serrano, and A.C.E. lines.

“Our continued focus on what retail customers’ desire helps us to bring innovative floorplans with intelligent features to the market. Our after the sale support programs like Concierge Connection and Rapid Response Parts along with the stability of a strong and financially sound company are added reasons consumers continue to display their confidence in our products.”, stated Dana Simon, Vice President of Sales.

For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.

*Statistics reported by Statistical Surveys for 2011 Year-To-Date retail registrations through June 30th, 2011 for non-federated manufactures in the US and Canada.

Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.

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