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Old 05-16-2011, 11:39 AM   #1
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Thor Motor Coach: Best Sales in Years

Press Release

FOR IMMEDIATE RELEASE ON: May 16, 2011

Thor Motor Coach: Best Sales in Years

Elkhart, IN – Thor Motor Coach announced a substantial increase in year to date sales in comparison to the same time period last year. “Our goal is simple, to be the best, and the numbers will follow…” proudly touted Bill Fenech, President and CEO of Thor Motor Coach. “It has been quite some time since we’ve seen shipments this high. In my opinion, these numbers bring added validation to our team’s complete dedication to building the best motorhomes in the business. Although our dealers’ confidence continues to grow, we maintain cautious optimism by keeping our production levels in-line with retail demand.”

A 23% increase in sales from April 2011 over 2010 and a 36% increase in sales for the fiscal year highlight the demand for Thor Motor Coach products. Retail demand continues to rise for Thor Motor Coach diesel products with the largest surge coming from the Tuscany and Serrano brands. The Tuscany year-to-date market share is up 36%, and the Serrano has seen a 64% hike compared to last year. The newly introduced ACE has made quite the splash in the market with both the retail dealerships and new RVer’s. Rental production is helping to catapult the increased demand. TMC continues to be one of the largest suppliers of rental coaches by partnering with the top RV rental companies in the world.

“Our market shares continue to swell on many products. We attribute these successes to our market driven “hot products”, innovative designs, a continued focus on consumer needs, and several customer focused programs including the Gold Star Inspection, Concierge Connection and Rapid Response Parts”, commented Dana Simon, VP of gas sales.

Thor Motor Coach is proud to be a full line manufacturer of several of the top brands on the market that include: A.C.E., Astoria, Avanti, Challenger, Chateau, Chateau Citation, Chateau Citation Sprinter, Daybreak, Four Winds, Four Winds Siesta, Four Winds Siesta Sprinter, Hurricane, Outlaw, Serrano, Tuscany, and Windsport.

For more information on Thor Motor Coach motorhomes, call (800)860.5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Ind., 46515.



Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.
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Old 05-16-2011, 06:35 PM   #2
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Good news,northern Indiana is rebounding.
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Old 05-16-2011, 06:56 PM   #3
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That IS good news. Maybe there's hope for the economy afterall.

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Old 05-16-2011, 08:31 PM   #4
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having our tuscany I can see how they are a mover for THOR.
price point, quality and features, really put it as a hard competitor for the phaetons and other similar coaches.


thor has also been pretty johnny on the spot for customer service for us.

they answer emails and calls promptly
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