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Old 11-15-2011, 02:22 PM   #1
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Thor Motor Coach’s Serrano in Top 10 and Growing

Press Release


Thor Motor Coach’s Serrano in Top 10 and Growing

Elkhart, IN (November 15, 2011) – The Thor Motor Coach Serrano has moved into the “Top 10” best selling diesel motorhomes as of August 2011, according to Statistical Surveys Inc. (SSI) of Grand Rapids, Mich. The diesel powered Serrano has increased by 20% in overall retail sales, which equates to a market share increase of 18.3%.

“Our fuel efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models”, according to Adam Gudger, Thor Motor Coach’s Serrano Product Manager. “We have recently introduced 2 great new floorplans which include a 34-ft bath and a half model and a 33-ft model with a full wall slide with an option for a stackable washer and dryer.”

The 2012 Serrano product offering includes 5 floorplans ranging from 31-ft. to 34-ft. Built on the reliable Workhorse W-series chassis, the Serrano’s power comes from a Navistar MaxxForce diesel engine rated at 230-hp with 620 ft-lb of torque. With a gross vehicle weight rating starting at 20,500-lbs, consumers will find the Serrano has a great power to weight ratio. Lower weight overall weight, plus big torque output, equals a smooth running motorhome aimed at conserving fuel.

“Consumers are looking for a fuel efficient diesel with the power to handle mountainous terrain and the Serrano provides these diesel benefits for the price of a typical high-end gas unit”, added Gudger. “Users are getting significant fuel economy increases compared to gas motorhomes while the 36% increase in torque keeps the engine running quieter and more efficiently than comparable gas powered models”.

While the Serrano shines on the outside, a host of new interior features make it feel just like home. The new MCD solar and blackout roller shade with ClearView™ technology, helps keep solar light and heat out of the coach during the day while providing complete darkness for sleeping at night. Custom hardwood fascia for the slide rooms adds a touch of elegance in the living area and bedroom while optional heat pumps for the air conditioners take the chill out of the interior on cool mornings and brisk evenings. Three new exterior paint packages along with two eagerly awaited interior decors packages complete a subtle, but substantial, transformation in the Serrano.

For more information on the Serrano Class A RV check out http://Serrano-RV.com or other products from Thor Motor Coach motorhomes by calling (800)860-5658, visiting http://ThorMotorCoach.com, or writing Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.

Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.


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Old 12-20-2011, 01:56 PM   #2
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33a here we come, never thought I would give up our Bounder

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Old 12-20-2011, 02:16 PM   #3
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Please go to the thor section and know what your getting into. The chassis is great.
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serrano, thor

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