Paul is right, it's likely a scam. I copied and pasted the following from Scambusters.org
Scammers Send Fake Renewal Notices for Magazine Subscriptions
Thanks to ScamBusters reader Bill for suggesting we write about a widespread, but under-publicized, scam. In a recent email, Bill wrote:
"I have recently noticed that I am receiving multiple renewal letters on the magazines I subscribe to. They are all very official looking, and all say 'Your subscription is about to expire' or have some kind of special renewal offer.
"There are multiple 'companies' doing this under the guise of publishing firms... If you don't keep a record of which [magazines] you have really renewed you can be bilked out of a lot of money..."
According to ConsumerAffairs.com, a number of scammers are sending magazine subscribers across the country VERY realistic-looking subscription renewal notices -- some of which offer deep discounts for re-subscribing by a certain date.
The logos, typefaces, print quality and paper stock used to create these phony renewal notices are so close to what the actual publishers use that few (if any) consumers can tell the real deal from the fakes.
But there's often one obvious tip-off
: Some scammers offer ridiculously LOW renewal prices. One scammer requested just $5.00 to renew a yearly magazine subscription that cost many times that.
Not surprisingly, people who fall for this ruse don't receive renewed subscriptions and never see their money again.
Such scams operate under a variety of different company names, which makes it hard for law enforcement agencies to catch the culprits. According to ConsumerAffairs.com, "Sometimes the scammers pretend to be from a collection agency, collecting money on behalf of the magazine."
Naturally, legitimate magazine publishers aren't too happy about having their money siphoned off to scammers and getting unfairly blamed for the problem. Therefore, many recommend that readers follow these tips to avoid getting ripped off
- If you don't remember the renewal date of your magazine subscription (how many of us do?), check the renewal date on the mailing label of your magazine. Be VERY suspicious if you receive a renewal notice when your subscription isn't due to expire for quite some time!
(Unfortunately though, many magazines and newsletters do try to get you to renew early. So this isn't a foolproof red flag.)
- Many magazines include a renewal notice in the final issue of your magazine, so you'll know it's genuine.
- If you get a random renewal notice, compare the address on the form to the subscription mailing address in your magazine. The real mailing address is located on what's known as the "masthead" (usually on one of the first few pages), which also lists the publication's editors, reporters, etc. Don't send money to an address that doesn't match the one inside your magazine.
(Unfortunately though, some magazines and newsletters use a special PO box for their renewals. So again, this isn't a foolproof red flag. If in doubt, see the next tip...)
- Contact the magazine publisher directly if you have any doubts or questions.
As you can see, this is a reasonably easy scam to avoid, as long as you're aware of what the thieves are up to.