Are you sure you were logged in?? I guess you must be a "member" to get the good price??
One of today's deals is Trailer Life Magazine for $3.99/year.
Sorry about the mis-information . . . I guess you have to sign up for the real deal price, it is free to sign up.
I have no affiliation with them other than having bought from them before. Got a good deal on winter face masks, Popular Science and ESPN magazine.