What is the first thing you do when receiving a magazine?

kerfcutter · 03-12-2005, 03:43 AM

Ever try flipping through the pages of a new magazine, whether it be a new copy of Trailer Life or your current sewing mag? Where do all the pages stop at? You guessed it, the ad cards that are inserted throughout the magazine. Very irritating to me. The first thing I do when receiving my magazine is to flip through the entire magazine and pull out all ad cards so when I do start to read it I can flip to the story or page that may be of interest to me based on a cover story or table of contents.

Does anyone do the same? Or do I stand alone? I would imagine the advertisers would not like me very much.

kerfcutter · 03-12-2005, 03:43 AM

Ever try flipping through the pages of a new magazine, whether it be a new copy of Trailer Life or your current sewing mag? Where do all the pages stop at? You guessed it, the ad cards that are inserted throughout the magazine. Very irritating to me. The first thing I do when receiving my magazine is to flip through the entire magazine and pull out all ad cards so when I do start to read it I can flip to the story or page that may be of interest to me based on a cover story or table of contents.

Does anyone do the same? Or do I stand alone? I would imagine the advertisers would not like me very much.

Jack Wilkinson · 03-12-2005, 04:24 AM

No kerfcutter, you don't stand alone! I pull'em out too. They are a pain and a waste of trees.

Jack

Ken Lenger · 03-12-2005, 04:30 AM

I not only pull them all out, I mail them back too. I do this with any junk mail that comes with a metered envelope. I think I send back 15 - 20 a week. Sometimes I switch the contents for a bit more fun. Since the USPS is self-funded, the extra business helps them. Everyone needs a hobby.

JaneK · 03-12-2005, 06:49 AM

Agree!!!! That's the very first thing I do -- just rip 'em out so I can comfortably read the mag. Interestingly, I ALWAYS read the classifieds section. Both are advertising, but... The cards are an annoyance and the classifies are informational. You'd thing advertisers would "get it."

We prefer reading magazines that do not stitch in those annoying cards.

kerfcutter · 03-12-2005, 08:42 AM

JaneK,

Hey that IS interesting! I read all the ads in a magazine too! Yet, I never look at the cards.

Allegro Happy · 03-12-2005, 10:31 AM

I like Ken Lenger's idea to mail them back

JaneK · 03-13-2005, 02:53 PM

No wonder they keeputting those cards in -- it's all you guys who mail them back. They think you're interested in their product or service, or whatever it is they're plugging!

LanceMan · 03-13-2005, 03:55 PM

I do this as well. I also tear the address label off and shread it.

Mick9064 · 03-14-2005, 02:04 PM

Shame on you Ken. Every card that comes back to the advertiser costs them 46 cents. This cost is passed along to consumers (us) when we go to purchase the product. People who advertise are just trying to make a living like you and me.

Eddielee · 03-14-2005, 02:28 PM

Count me in - I hate those things! However, I turn the magazine upside down so I'll not even be tempted to read the cards. Sometimes I even go so far as to rip out the pages that has only advertising on both sides (Readers Digest comes to mind). The last time I did RD I realized that I was left with less than 1/2 the pages - cancelled my subscription at that point!

**Hitchhiker** · 03-14-2005, 02:31 PM

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by kerfcutter:
"The first thing I do when receiving my magazine is to flip through the entire magazine and pull out all ad cards"........... </div></BLOCKQUOTE>

Me too!