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Old 12-04-2010, 03:48 PM   #1
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Honda Element Gone After 2011

American Honda Motor Co. will kill the Element -- a quirky, boxy crossover designed to attract young buyers -- following seven straight years of declining U.S. sales.

The vehicle will be dropped after the 2011 model year, Honda said in a statement today. The decision follows an extended model cycle, during which Honda product planners wrestled with how to replace the vehicle.

The Element, based on the CR-V crossover, went on sale in late 2002. It carried such features as washable floors and neoprene seats intended to appeal to buyers with active, outdoor lifestyles. The Element soon became popular with active, empty-nest Baby Boomers and retirees, whose average age wasn't far from the rest of the Honda lineup.

Annual U.S. sales peaked at 67,478 in 2003, the Element's first full year on the market, then hovered in the mid-50,000 range through 2006. Last year they dropped to 14,884, and this year's volume through November is down 4 percent in a U.S. market that's up 11 percent.

A “dog friendly” version, with grippy, bone-patterned floor mats and a cargo area set up for a dog carrier, was released for the 2010 model year.

"The Element proved that ultimate functionality can often come from thinking inside the box," John Mendel, American Honda executive vice president, said in the statement. "It made boxy vehicle designs cool, and Element owners continue to enjoy its unique styling and unmatched versatility."

The cancellation leaves the door open for other derivatives built off the CR-V. The CR-V is slated for a redesign next summer. Honda executives have said the automaker enjoys the flexibility of the CR-V platform and what it can provide in terms of spinoffs.

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Old 12-05-2010, 01:23 PM   #2
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Is that due to some highway beautification effort?

Del & Charlotte
RVing - Time well wasted
2004 Phaeton 40TGH w/ 2010 Acadia
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Old 12-06-2010, 10:08 AM   #3
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We've LOVED our 05 Element as our toad, and still do. BOY!, it's "versatility" is an understatement. We'd likely have purchased another, however, Honda did NOT approve 4-down towing after the 05 model although alot of folks in the RV'ing lifestyle would liked to have purchased one.

SURE HOPE that whatever evolves in the Honda line to replace the Element is designed for 4-down towing !!!....and....offers the rear compartment features of the Element, (ie., flop up rear seats, high vertical clearance so full sized bikes may be carried standing up in the rear, etc., etc.).

The CRV used by many RV'rs is a great toad, BUT, too fancy for many, and does not offer the rear compartment capacity and versatility. If they could design a CRV line that INCLUDED the opportunity for buyers to optionally select a minimal simple trim package, basic interiors (ie. w/o carpet), selection of more comfortable seats, a higher front windshield to improve fwd. sight, 4-down towing, etc. etc., we'd be near the front of the line.

Steve & Lynette
2014 Newmar 3103 BAYSTAR/Triton V10 w. Banks/05 Honda Element toad
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