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Old 11-05-2012, 07:05 PM   #1
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Suzuki exiting US auto market. Good thing i just bought Chevy Tracker

Well, I expected this day. Sad to see my 2003 Chevy Tracker (basically a Suzuki Vitara) that I bought as a toad recently will have no resale. As long as parts can be found, I'll get use out of it and the brand name on it (Chevy) still exists even though they went bankrupt.
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Old 11-05-2012, 07:07 PM   #2
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Old 11-05-2012, 07:34 PM   #3
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This is not a surprise, it was rumored back in July in the automotive press:

Suzuki Quitting the U.S. Car Market
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Old 11-05-2012, 07:59 PM   #4
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Very sorry this has happened. My wife has a Suzuki SX4 AWD Crossover and at almost 60,000 miles we have not had any problems whatsoever.
Suzuki could have been a real player in the US market if they had wanted. I just don't understand it. When Toyota had all the recall problems a few years back, Suzuki should have stepped up, seized the opportunity and filled the void. It seems like complete managerial mismanagement to me.
I don't think they ever really understood the US market.
Most people don't realize it but Suzuki is HUGE in countries outside of the US.
I don't know of any other car company that offered an AWD hatchback for less than $15K. Maybe that was their problem.
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Old 11-06-2012, 12:42 PM   #5
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Suzuki never built the dealer network or did the advertising needed to become a major player in the US market. Too bad - we owned a 2000 and a 2003 Tracker and enjoyed both. Not the very best cars on the market, but a decent small SUV and excellent toads for a gas chassis RV.
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Old 11-06-2012, 12:55 PM   #6
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Suzuki, unfortunately, never really committed to the U.S. marketplace with the broad selection of models and expansive dealer networks of their Japanese competitors, Honda and Toyota. It's a shame since they have such a strong legacy in sporty, powerful motorcycles that they didn't leverage that image into their automotive lineup.

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Old 11-06-2012, 01:02 PM   #7
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Quote:
I don't know of any other car company that offered an AWD hatchback for less than $15K.
Thus the low % of profit on a 15K car.
They probably make more profit in the US, on their motorcycles, ATV and 24 different boat engine sales.
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