Dealers always buy at wholesale book and sell as close to retail book value as they can get. They may allow more than wholesale as a trade-in, but you can be sure any additional allowance was offset in the selling price. That means the gross mark-up is the difference between wholesale & retail. As a gross generalization, that about 1/3 the NADA retail book value. Net mark-up is a whole different story, so the dealer has to cover his overhead, repairs, sales commission, the PDI, etc.
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Gary Brinck
Former owner of 2004 American Tradition and several other RVs
Home is West Palm Beach, FL
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