I glued a 16' LED strip on my awning roller, using silicone. Worked fine and rolled up good. I left the plug at the end of the roller, and once extended, I plugged a wire into it, ran it down the lower leg (with a clip at each end to hold it in place), and plugged it into another plug in the generator compartment.
It worked really well, HOWEVER, on my current MH, I installed the same LED strip (again with silicone) on the side of the RV just under the awning. Why? Because with it on the awning roller, I could ONLY use it if the awning was open; with it on to RV itself, it can be used regardless of whether or not the awning is deployed.