Actually, HWH recommends WD-40 directly in their troubleshooting guides and maintenance manuals.
I routinely wash the jack rods off with soap and water, wipe them off, and then apply WD-40 (as per HWH recommendations).
"Routinely" for me is about twice a year. However, HWH actually does not recommend regular cleaning but I do it anyway.
See the attached HWH Bulletin attached to the bottom of this post.