Yes, big mark-ups.....case in point. back in mid 2011 saw the tt we wanted (
2013 Aerolite ), dealer threw a price of $19.5k +
our 05 tt as trade ($6500 trade value)...I laughed...walked out.
Again at the RV show in Jan 2012...Dealer again offered $18.5k + our 05' tt as trade...again walked away...Being so far away from my price I thought the tt was worth to me.
So I got on the web typed in the brand and model number I wanted and a dealer about 2-1/2 hours away came up...I called them...he got on the other line with the factory production manager who ask me what options I wanted on my tt. 20 seconds later the RV owner said that will be $9800 + your 05' as trade. I was like.?2!??^5$...With that price I couldn't even dicker....I was speechless....He said he keeps it simple, he only carries 10 or 11 lines of tt's & 5ers
No motorized, no pop-up...He said 90% of the people who buy by from him never set foot in Ohio...he preps them and ships them to their homes....And picks up their trades if they have one. He says he doesn't do the RV shows, doesn't advertise much, mostly word of mouth...
I told him I would be there the next day. In the mean time I called my dealer and gave them 24 hours to offer their "best and final offer" they called me back 7 times and got down to the high 15k range + my trade...
The dealership was small with 3 service bays and about 40 tt's packed in on every square inch of his lot. While there for about 2 hours, I saw 2 tt's being hooked up to go to British Columbia, one to Florida and another one to KY. With 4 new ones being brought on from the factories in Northern IN.
So I drove the 2 hours..and put down a deposit and picked it up 6 weeks later. I ordered a 2012, but they gave me a 2013 when I picked it up in late March 2012...
On the way back from giving my deposit, a person called me from Craigslist and I ended up selling my 2005 tt for $2000 more than my trade....So I just paid the difference without the trade.
So I went from initial offer of $19,500 + mine to $9,800 + mine...So I would have to think that there is at least a 50% mark-up in tow-ables...
So in the end it was about $16,700 out the door including tax...for the 2013 that we have now owned for a season and a half.