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radar · 03-01-2022, 07:43 PM

Looks like Ford is going to separate the EV portion of the company.

I wonder if they’ll go to an online sales model like other EV companies.

Obviously this will affect the F150 market.

https://www.reuters.com/business/aut...es-2022-03-02/

Boogie_ · 03-02-2022, 05:28 AM

That way when the whole (battery powered) EV lark implodes it won't bring down the rest of the company.

Smart move.

kdauto · 03-02-2022, 07:22 AM

I think it's smart, and not for the reasons the above poster mentioned.

Easier for accounting, govt. subsidies and investors to see what's going on with the EV part of the business that way. Also way easier to see how the EV market is coming up vs ICE.

EV will overtake the ICE market within 10-15 years, I am certain of that. The current crisis in Ukraine will definitely push some more people to EVs when fuel hits 2$/l in Canada. It's already over 1.70$/l in some parts of Quebec.

CecilD · 03-02-2022, 08:25 AM

I'll be curious to see how this affects Ford's stock price and how the stock will be split. Ford struggles to raise their share price and is trading at 4 times earnings. My guess is they want in on the outrageous multiples of the EV companies; Tesla trades at 175 times earnings. Think I'll pick up some shares of F today.

Cumminsfan · 03-02-2022, 08:27 AM

Quote:

Originally Posted by Boogie_

That way when the whole (battery powered) EV lark implodes it won't bring down the rest of the company.

Smart move.

LOL, EV's are the new model T. Just wait.

radar · 03-02-2022, 08:45 AM

Quote:

Originally Posted by CecilD

I'll be curious to see how this affects Ford's stock price and how the stock will be split. Ford struggles to raise their share price and is trading at 4 times earnings. My guess is they want in on the outrageous multiples of the EV companies; Tesla trades at 175 times earnings. Think I'll pick up some shares of F today.

Yah. That makes a lot of sense. There has been lots of talk in investors circles re the ball and chain affect of the ICE side of auto manufacturers. And over the next 20 years it really is just a phase out operation.

The other thing is all the legacy auto manufacturers are fighting a continuous battle with their dealers. All have had to send letters warning dealers not to charge crazy surcharges on their EV’s while at the same time having difficulty getting dealers to train their sales people to be knowledgeable on EV’s.

Even having vehicles charged ready for test drives has been a struggle. One of the local rags did a story awhile ago on trying to take a Mach e for a test drive.
The two units on the lot were both around 20 percent and flashed low charge warnings when initialized. The salesman would then tell them they would have to come back another day as it takes at least a day to charge. (It takes 15 minutes). Mercedes has been busted at this too. Dealers hate EV’s.

I think it’s a push towards the online model with no sales people that EV only manufacturers are using. A delivery centre for deliveries and separate service centres.

Ford might be the first to spin off the EV side. I wonder if others will follow.

All just my humble opinion. Interesting though.

dbircky · 03-02-2022, 01:53 PM

https://www.thedrive.com/news/44535/...cant-do-it-all

By diversifying the risk/benefit and costs/profit of both will enable Ford to limit tax liability is another reason for splitting it out. General Motors did something similar when they started Saturn as a new way of doing business.