Since it is a light switch, none of the wires connected to the old switch are ground or 12 volt negative.
One prong is the 12 volt positive supply (always on) and the other is the light fixture positive (switched). The switch connects the supply to the fixture. As far as the switch is concerned, it does not matter which prong is used for either connection. Just connect the new switch the same as the old switch.
Maybe I missed something in your question. I am sorry if I did.
I wish you good luck and happy trails ahead!