For what it's worth. I started digging into the workings. I just assumed it wasn't serviceable, but I was wrong. You can buy several parts for it. I was considering ordering a new thermocouple when my attention was drawn to the "Tipover" switch.
To be clear, my attempts to light it over the last few days took place in various locations. So, it had been moved around and set in various positions, including on its side. So, it definitely had been jostled around somewhat.
It occurred to me that maybe the Tipover switch was stuck so I gave a little tap. I just picked it up and set it straight down a little bit hard. When I tried to light it again, it lit with no problem.
I found some parts on this website if anyone is interested:
https://www.mrheater.com/