Winnebago Owners Club
Workhorse Chassis Owner
Join Date: Jan 2000
Location: Conway, SC
FOR IMMEDIATE RELEASE
Yakima, WA January 7, 2007 -- Western Recreational Vehicles, Inc., the Washington based manufacturer of premium Motor Coaches, Fifth-Wheels and Slide In Truck Campers, is pleased to announce the appointment of industry veteran Bob Wert as the President of Western RV. Bob will assume his new responsibilities as of January 2, 2008. He will report directly to the Chairman of the Board.
A 38 year old company, Western RV was purchased by Monomoy Capital Partners in December 2006. According to Philip Von Burg, a partner for Monomoy, "MCP has invested significantly in the people, processes and products of Western RV. Over the past year, the company has both revitalized its current brands as well as launched new products in the motor home, 5th wheel and truck camper segments. The addition of an industry veteran like Bob accelerates our turnaround and growth of a great brand like WRV. Bob has significant industry experience and contacts that will help the company in its future growth plans. We are pleased to have attracted a leader of his caliber to the organization."Ě
Bob has served in a number of capacities and has a 30+ year career spanning assignments at both Fleetwood Enterprises and Workhorse Custom Chassis. Most recently, Bob retired as Vice President for Workhorse Custom Chassis in Union City, Indiana. While there, Bob oversaw strategic direction for Workhorse's products and services as a supplier to both RV industry and Commercial truck customers. Prior to joining Workhorse, Bob spent 25 years with Fleetwood Enterprises. Bob held a number of sales, marketing, operational, and corporate roles while at Fleetwood.
Bob is a graduate of Shippensburg University of Pennsylvania and currently resides with his wife, Cathy, in Chico, Ca. They will be relocating to the Yakima area.
Said Wert, "I am extremely pleased to join the Western RV team. It will be exciting to help rebuild a great industry brand. Western has a long tradition of innovation, inspired by the customers' journey. Our biggest priorities going forward will be to: re-build the brand, re-build the dealer network, and launch new products. To re-build the brand we will start with building a world class leadership team in Yakima. We have recently made some great additions to our team and are in the process of adding several more key leaders to help accelerate the re-building of the company. Our vision for the company is to truly be a product and process innovator. This will allow us to add value at all levels of our business. As the business leader, my role will be to shape and create and environment that empowers our team to our improve customer service, our product portfolio, and our dealer distribution channel."Ě Wert continued by saying, "Monomoy Capital Partners continues to make the necessary investments to ensure we can quickly get the products, services and processes back on track."Ě
Established in 1971, Western RV is a Washington based RV manufacturer known for its unique products and exceptional craftsmanship. WRV has a dealer network that spans across the United States and throughout Canada. The company is recognized as an innovative leader in the production of premium quality and design engineered recreational vehicles appealing to today's discriminating RV consumer. The company's products are positioned in the luxury segments of the Class A motor home, 5th wheel and truck camper product segments. Ranging in retail selling price from $30,000 to over $400,000 WRV offers products that appeal who know what they want and are willing to pay for it. Western RV is located at 2900 Sutherland Drive in Union Gap, WA operating in a facility of 250,000 square feet and employing approximately 400 people.
WRV: Innovation, Inspired by Your Journey.
03 Adventurer 38G, Workhorse W22
F&R Track Bars, Safety+ , Ultrapower, Taylor Extremes, SGII
TST 507, Blue Ox, SMI, Koni FSD, CrossFire
RV/MH Hall of Fame - Lifetime Member