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09-19-2020, 01:58 PM
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#1
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Member
Join Date: Nov 2019
Location: Arizona
Posts: 33
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"RV Magazine"
I just got an email solicitation from Trailer Life magazine to subscribe to a new magazine they are introducing in January called RV Magazine. Both the email and the webpage were pretty short of specifics, but the advertised contents sound an awful lot like what Trailer Life already offers.
I assume there's something deeper going on here than is obvious to me. Maybe (from the name) they're planning to collapse Trailer Life and Motorhome magazines into one offering?
Does anybody know more about the story behind this move?
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09-19-2020, 02:10 PM
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#2
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Senior Member
Winnebago Owners Club Freightliner Owners Club
Join Date: Jul 2006
Location: Michigan
Posts: 892
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I saw a posting on another forum that said both "Trailer Life" and "Motorhome" were going away at the end of this year, combined into a new magazine. More support for electronic formats like tablets. That's all I've seen so far.
__________________
Ed & Joie
2004 Vectra 40KD
Freightliner Chassis and Cummins ISC
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09-19-2020, 02:27 PM
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#3
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Senior Member
Monaco Owners Club Workhorse Chassis Owner
Join Date: Aug 2002
Location: Clovis, CA, USA
Posts: 12,184
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Just got our 'Readers Digest' today and we commented on how it was half the size it used to be.
The internet is taking over.
__________________
2004 Monaco La Palma 36DBD, W22, 8.1, 7.1 MPG
2000 LEXUS RX300 FWD 22MPG 4020 LBS
Measure twice...Cut once.
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09-19-2020, 03:50 PM
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#4
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Senior Member/RVM #90
Monaco Owners Club
Join Date: Nov 2002
Location: Columbus, MS
Posts: 52,144
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Quote:
Originally Posted by emiddleb
I saw a posting on another forum that said both "Trailer Life" and "Motorhome" were going away at the end of this year, combined into a new magazine. More support for electronic formats like tablets. That's all I've seen so far.
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X2! That's what I heard too!
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Joe & Annette
Sometimes I sits and thinks, sometimes I just sits.....
2002 Monaco Windsor 40PBT, 2013 Honda CRV AWD
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09-19-2020, 05:08 PM
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#5
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Senior Member
Newmar Owners Club Spartan Chassis
Join Date: Mar 2012
Posts: 871
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I'm recently retired from 47 years in the publishing industry. The biggest problem in the RV industry is not that advertisers do not want print, but that there has been such a great consolidation of companies thru acquisitions. Back in the 70's there were dozens and dozens of small independent companies making coaches and accessories. Each had to do it's own branding to win market share. Now the big conglomerate corporations buy a fraction of the ads that used to be bought.
It's not about digital. Almost all print magazines offer digital editions already.
It is a smart move to have one more successful (profitable) and fatter magazine. The more ads, the more articles they can run.
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Craig and Susan
Morgan Hill, CA 2007 Newmar Kountry Star 3910 towing a 1998 Ford Explorer. RVing since gas was 58 cents a gallon. Amateur Radio Operator (W6ADV) since 1962.
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09-19-2020, 07:05 PM
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#6
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Senior Member
Forest River Owners Club Ford Super Duty Owner
Join Date: Jul 2012
Location: So Calif
Posts: 3,291
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It will be just another rag that pushes "The Profits" empire.
MEH.....not interested.
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2020 Coachmen Leprechaun 270QB
Jeep Wrangler toad for the dirt
“Stick around please...I may need someone to blame.”
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09-20-2020, 09:11 AM
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#7
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Moderator Emeritus
Join Date: Jan 2000
Location: Silver Springs, FL. USA
Posts: 25,748
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CW has announced they will cease publication of the print version of Trailer Life & Motorhome Magazines. The Digital RV.COM and RV Magazine will replace them.
https://www.dailyherald.com/business...es-new-website
__________________
Gary Brinck
Former owner of 2004 American Tradition and several other RVs
Home is West Palm Beach, FL
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09-21-2020, 10:45 AM
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#8
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Member
Join Date: Nov 2019
Location: Arizona
Posts: 33
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Yup, I received an official reply:
Quote:
Hello,
MotorHome and Trailer Life magazines are being retired and the last issue for each will be December 2020. Starting January 2021, current subscribers will start receiving RV Magazine. Here’s a little information:
RV Magazine will be pairing tried and true content for readers including exclusive manufacturer product unveiling and reviews for all RV types, top travel destinations, mouthwatering recipes, money saving ideas and trending products. New product innovations and solutions which are driving the industry will be spotlighted along with safety tips for the outdoors. The reader will be empowered with clever RV tricks, technical tips made easy, health and wellness on the road plus reviews and insights from experts and RV influencers to enhance the outdoor experience. The bulk of the content will be driven by RV enthusiasts themselves as they share their stories, best practices and experiences while they travel the country.
Please feel free to reach out if we can be of further assistance.
Sincerely,
Katey Purgatorio
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09-21-2020, 07:32 PM
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#9
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Senior Member
Join Date: Nov 2018
Posts: 875
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If it's like anything Marcus does, there will probably be a membership fee involved.
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09-22-2020, 01:46 AM
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#10
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Member
Join Date: Nov 2019
Location: Arizona
Posts: 33
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TL already isn't free. My renewal invoice was for $12.97/year, though that may reflect a discount for an active GS membership. The online RVM offer is for $16.97/year, but there may be a discount offered for GS members that would bring it into parity. I hope so, because as a trailer owner, I see no benefit to paying more for a magazine that will be half dedicated to motorhome issues.
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