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03-22-2025, 07:03 AM
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#1
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Senior Member
Join Date: May 2022
Posts: 142
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Thor seems to be gobbling up ALL Competitors
Recently announce Incorrectly by News Media that Heartland had been Bought by Jayco, was actually Thor Industries purchasing and consolidating into Jayco of Heartland production.
https://ir.thorindustries.com/invest...y/default.aspx
Thor already snatched up Tiffin and Newmar in last five years.
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03-22-2025, 07:12 AM
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#2
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Senior Member
Holiday Rambler Owners Club
Join Date: Mar 2019
Posts: 339
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Quote:
Originally Posted by DaveDsl
Recently announce Incorrectly by News Media that Heartland had been Bought by Jayco, was actually Thor Industries purchasing and consolidating into Jayco of Heartland production.
https://ir.thorindustries.com/invest...y/default.aspx
Thor already snatched up Tiffin and Newmar in last five years. |
Actually Newmar is a subsidiary of Winnebago.
__________________
2024 Holiday Rambler Nautica 34RX
2024 Jeep Grand Cherokee Overland
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03-22-2025, 08:27 AM
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#3
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Senior Member
Join Date: Dec 2022
Location: Whitney, TX
Posts: 2,162
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Not really news about something new.
Entegra Coach 'In the Spring of 2008, joined the prestigious Jayco Family" according to their website.
July 1st, 2016 Jayco and all it's subsidaries including Entegra became a part of Thor. according to the Jayco website.
Heartland RV's was taken over by Thor in September 2010 - according to the Heartland website.
All the Press Release said is they are shuffling the deck of companies around a little to move Heartland under Jayco.
__________________
US Navy 1972 - 1992 - SCPO Retired
Sometimes I wonder what happened to folks after I give them directions.
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03-22-2025, 09:30 AM
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#4
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Moderator Emeritus
Join Date: Jan 2000
Location: West Palm Beach, FL. USA
Posts: 28,642
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Newmar isn't a Thor company - Winnebago Industries is their parent corporation.
__________________
Gary Brinck
Former owner of 2004 American Tradition and several other RVs
Home is now West Palm Beach, FL
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03-22-2025, 02:42 PM
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#5
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Member
Join Date: Dec 2024
Location: Virginia
Posts: 60
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Quote:
Originally Posted by OldBaldFat
Not really news about something new.
Entegra Coach 'In the Spring of 2008, joined the prestigious Jayco Family" according to their website.
July 1st, 2016 Jayco and all it's subsidaries including Entegra became a part of Thor. according to the Jayco website.
Heartland RV's was taken over by Thor in September 2010 - according to the Heartland website.
All the Press Release said is they are shuffling the deck of companies around a little to move Heartland under Jayco.
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Yep. After Jayco takes over management, we may or may not see some simplification of trailer lineups or dropping of sub-brands, but that won't happen overnight. For instance, there may not be enough business to keep 4 lines of 5th wheel toy haulers going. Some floorplans might be shared with just a difference in badges and standard equipment to reduce costs. At this early stage it is all guessing since even the folks at Jayco probably don't know what is going to happen yet.
__________________
No RV yet; doing research / rental
2013 Touareg TDI
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03-22-2025, 07:25 PM
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#6
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Senior Member
Join Date: Nov 2018
Posts: 1,704
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This sounds like Lippert buying every OEM RV parts companies.
__________________
2018 KZ 270thle 2015 Silverado.
2012 GL1800
Western PA
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03-22-2025, 07:59 PM
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#7
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Senior Member
Join Date: Mar 2024
Location: Bohemia NY
Posts: 3,264
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Quote:
Originally Posted by DaveDsl
Recently announce Incorrectly by News Media that Heartland had been Bought by Jayco, was actually Thor Industries purchasing and consolidating into Jayco of Heartland production.
https://ir.thorindustries.com/invest...y/default.aspx
Thor already snatched up Tiffin and Newmar in last five years. |
I thought I heard Newmar is going to Winnebago!
__________________
Dennis
Bohemia NY
2008 Nimbus 342 SE Carlyle 
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03-22-2025, 09:13 PM
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#8
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Community Administrator
Pond Piggies Club LA Gulf Coast Campers Outdoors RV Owners Club Entegra Owners Club Skyline Owners Group
Join Date: Mar 2002
Posts: 42,827
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Quote:
Originally Posted by d23haynes57
I thought I heard Newmar is going to Winnebago!
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Old news. Winnebago acquired Newmar in 2019.
As evidenced by posts in this thread, incorrect information abounds on the internet. 
__________________
Lori (& Dave, my spirit guide) - RV/MH Hall of Fame Lifetime Member | My iRV2 Photo Albums
2016 Phoenix Cruiser 2350S, 2018 Phaeton 40IH,2006 Bounder 36Z, 2004 Cougar 285EFS, 2000 Aerolite 25FBR
There is great need for a sarcasm font.
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03-22-2025, 09:20 PM
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#9
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Senior Member
Join Date: Mar 2024
Location: Bohemia NY
Posts: 3,264
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Quote:
Originally Posted by NLOVNIT
Old news. Winnebago acquired Newmar in 2019.
As evidenced by posts in this thread, incorrect information abounds on the internet. |
Thought it was something like that! That is a long time ago.
__________________
Dennis
Bohemia NY
2008 Nimbus 342 SE Carlyle
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03-23-2025, 10:45 AM
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#10
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Senior Member
Join Date: May 2022
Posts: 142
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Found that yes Thor has Not bought Newmar, Source was wrong. Stand corrected, yet Thor is buying up a great deal of the Competition.
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03-23-2025, 11:00 AM
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#11
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Senior Member
Join Date: Oct 2020
Location: Ohio
Posts: 561
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Quote:
Originally Posted by DaveDsl
Found that yes Thor has Not bought Newmar, Source was wrong. Stand corrected, yet Thor is buying up a great deal of the Competition.
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This has been going on basically since the great recession, and it's not just Thor. Nearly all brands are now owned by one of the big three or one of their subsidiaries: Thor, Forest River, and Winnebago.
__________________
RV: 2021 Thor Four Winds 26B on Chevy 4500
Toad: 2019 Ford Fiesta Hatchback
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03-23-2025, 12:47 PM
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#12
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Senior Member
Join Date: May 2019
Location: NJ
Posts: 777
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I thought I heard that Thor bought out Keystone Dutchman a couple of years ago as well... 
Safe travels and all the best.
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03-23-2025, 01:04 PM
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#13
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Senior Member
Join Date: Jan 2020
Location: Bettendorf IA
Posts: 464
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Thor, the Camping World of RV manufacturers.
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03-23-2025, 01:17 PM
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#14
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Senior Member
Join Date: Dec 2012
Location: Oregon
Posts: 7,036
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Heartland RV could disappear from the RV market and nobody would notice.
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