A friend of mine suggested Kiehl's 'Close Shavers Squadron' shave cream (in a dark blue tube) about 15 yrs. ago and I've been using it ever since.
It's not cheap but gives me the best shave and the tube lasts a very, very long time.
You just squeeze out about a 'nickel' size onto two finger tips, put a little water on it and spread it over your face. I always shave twice and mostly if you just wet your hand again and rub your face, the cream is still there or you can add a little more.
I used to have very sensitive skin shaving issue's and that cleared it up pronto! Wish I knew about this stuff when I started shaving, it would have saved me from butchering my face.
Best stuff ever.
Safe travels,
Mark